How to use Twitter lists for your business

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How to use Twitter lists for your business

I’m always surprised to hear that so many people don’t bother using Twitter lists. I find them very useful, especially when it comes to my businesses. I’ve recently had a few questions about Twitter lists so I thought it was about time I covered the topic here on Llama Social.

What are Twitter lists?

Twitter Lists are a curated group of Twitter users which you can bundle together by interest or category. These lists can be set to private or public.

Let’s set up a Twitter List together:

Screen Shot 2016-02-08 at 17.07.40

  • Open your Twitter profile page, click on your display photo and hit ‘lists’Screen Shot 2016-02-08 at 17.10.12
  • Click ‘create new list’Screen Shot 2016-02-08 at 17.11.17
  • Add your desired list name, description, privacy settings and hit saveScreen Shot 2016-02-08 at 17.13.20
  • Use the search bar to find people you want to add to your list or simply go directly to their profileScreen Shot 2016-02-08 at 17.14.11
  • Click on the gear by their ‘follow’ button (you don’t have to follow to add to a list)
  • Click ‘add or remove from lists’Screen Shot 2016-02-08 at 17.15.08
  • Select the list you wish to add them to and then you’re doneScreen Shot 2016-02-08 at 17.16.05
  • Finally, when you want to view the tweets within one of your lists go to your profile, hit lists and click on the list you would like to view.

Valentine's Day!

Now you know how to set up a Twitter list it’s time to start creating and curating.

3 Twitter lists you should create today:

Competitors: Add anyone you see as a close competitor to your business into one list. It’s always a good to keep an eye on what your competitors are doing and how you can stay one step ahead of them. I’d recommend setting this list as private.

Customers: It’s handy to be able to pop into a customer or client list and keep up to date with what they’re doing. That means you won’t forget to congratulate them on moving into a new office, wish them a happy birthday or answer any questions they send out.

Bloggers: Put together a list of bloggers you love and would potentially like to collaborate with one day. You’ll be able to monitor their content to ensure it fits with your brand as well as building an organic relationship before collaborating.

You must remember to apply these points to your own business. Not all businesses will want to collaborate with bloggers. Instead you may wish to put together a list of local journalists or keep up with the thought leaders in your field.

Finally, I’d like to leave you with a selection of lists to check out, you can even subscribe to them. This will also give you an idea of the wide variety of lists people are creating.

If you’re finding it difficult to create appropriate Twitter lists for your business then simply drop me a message over on Twitter or leave a comment below.


Not getting the results you want from Twitter? My Twitter overview may be just what you need.